Apple Reportedly Dropping Beats-Branded iPhone Game Controllers

According to Gurman's reporting, the controller has been in development for a year for the iPhone and will feature Beats branding. Apple's decision to put Beats branding on the controllers allows the company to reach other market demographics. This also continues the push Steve Jobs built to release its own lifestyle accessories, like phone cases and charging cables, allowing Apple to offer customers options they would otherwise have to rely on third-party companies for. Andrew Matthews – PA Images / Apple / BeatsApple’s foray into gaming continues. Reportedly, the tech giant is dropping its own iPhone game controller. Spotted on MacRumors, Joe Rossignol reports that references to two unreleased Apple game controllers were discovered in macOS 26.7 beta code, with Bloomberg‘s Mark Gurman going into even more detail on the discovery. According to Gurman’s reporting, the controller has been in development for a year for the iPhone and will feature Beats branding. Apple’s decision to put Beats branding on the controllers allows the company to reach other market demographics. This also continues the push Steve Jobs built to release its own lifestyle accessories, like phone cases and cha...