Balenciaga Annoucnes Partnership With SEGA Ahead of TGS

Balenciaga and SEGA team up for Sonic the Hedgehog fashion collection, blending brand identities. Collection includes Japan-exclusive varsity jacket and t-shirt, plus global release of apparel and accessories. SEGA / Sonic The Hedgehog / BalenciagaFashion and video games coming together is nothing new, but Balenciaga’s partnership with SEGA is. Announced Wednesday, SEGA revealed its partnership with Balenciaga, which will bring a collection of ready-to-wear pieces and merchandise, including a Japan-exclusive varsity jacket and long-sleeved T-shirt, to Sonic the Hedgehog fans. SEGA / Sonic The HedgehogThe collection was available in select Balenciaga stores and online in Japan starting September 15th, ahead of its global release on September 22. A breakdown of the collection per a SEGA press release reads: A series oSeptember 22 | SEGA ready-to-wear pieces include a Japan-exclusive varsity jacket and long-sleeved T-shirt, each featuring original graphic artworks that fuse Balenciaga’s signature designs and SEGA iconography, including nods to Sonic the Hedgehog™, SEGA’s flagship character since 1991, whose presence expands further in a collection of its own. A more widely distributed...