Beach Bunny Sign To Atlantic, Share New Single “Vinegar”

Beach Bunny are making beach munny! Lili Trifilio's Chicago indie-pop power trio technically aren't indie anymore. Beach Bunny built up a huge audience online over the past few years, and they have cranked out a whole lot of fuzzy, hooky, open-hearted power-pop jams. (Tunnel Vision, their most recent album, came out on AWAL just last year.) They'll keep doing that, but now they'll do it with corporate backing from the people at Atlantic Records. Naturally, their first major-label single is about the frustrations of corporate life. Beach Bunny's new single "Vinegar" is an anthemic fuzz-pop rager with a huge singalong chorus, and it's all about feeling like you're living your life as a number in somebody else's spreadsheet column: "These golden handcuffs don't come off when you're at home/ These people wanna sell you back your soul." Great song! In the Hannah Klein-directed video, the members of Beach Bunny play disgruntled corporate drones who get pushed too far. Here's what Trifilio says about it:"Vinegar" is less a discussion and more a bubbling resentment directed at the 21st century mass commodification of everything. The song was inspired by conversations shared with friends in...