Bono admits U2’s ‘Songs of Innocence’ iTunes album giveaway “went too far”

Bono has looked back on U2’s ‘Songs Of Innocence’ infamously being automatically downloaded onto millions of people’s iTunes accounts without warning, admitting that the stunt “went too far”. READ MORE: ‘Bono: Stories of Surrender’ review: U2 frontman’s stunning stage show becomes unmissable film The Irish rock giants dropped their 13th album for free back in 2014 as part of a deal with Apple. It meant that iTunes users worldwide woke up to find the full album automatically downloaded on their libraries, whether they wanted it there or not. Following backlash, Apple were forced to create a tool that allowed customers to remove the album from their devices, and Bono later shared his regrets about the unconventional method of rolling out the record, calling it a “gross invasion” and likening it to “putting a bottle of milk in people’s fridge that they weren’t asking for”. The frontman also spoke about the controversy in his 2022 memoir Surrender: 40 Songs, One Story, saying that while did it in a bid to make people realise how little the majority of “musicians get paid”, it was an “overreach” on his behalf. Now, the iconic singer has looked back at the uproar 12 years on, and shared ...