Daft Punk’s Iconic Pyramid Stage Is Becoming A LEGO Set

6 days ago 5



If you're looking for proof that adults comprise a significant portion of LEGO's customer base, here it is. Daft Punk have announced a partnership with the building block brand that will span "product, content, and brand experiences."Despite the corporate language accompanying the announcement, the partnership arose organically. It started when Luxembourg's Patrick Harboun and his son won the Grand Prize in the LEGO Ideas Music To Our Ears competition with their submission Daft Punk Concert, which recreated the iconic pyramid stage from the duo's 2007 Alive tour. They started working on it in 2020, when the boy was 8. It looks so cool:The press release comes with a disclaimer that this is not necessarily what the final version of the Daft Punk LEGO set will look like, but hopefully they don't stray too far from this design. A word from Harboun:This all started as a creative escape during lockdown between my son and I because of our shared love of Daft Punk and LEGO building. We never dared imagine it would take off in this way. Watching our passion project become part of an official collaboration is an incredible experience, and it's a reminder of what makes the LEGO Ideas communit...

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