ear Featured In iPhone Duo Commercial

Apple has redesigned so much of everyday life. But one thing that can get overlooked, perhaps because of its big, nasty corporate ways, is its influence on music. For months, I’ve been thinking about Slayyyter’s comments on iPod music. Not only did the technology revolutionize how a generation consumed music, but its marketing played a significant role, too. As Apple evolved our intimate relationship with technology, it also exerted a musical influence. It’s still doing that today.There are some new artists being championed by Apple’s marketing tastemakers, including the elusive intimatelectro duo ear. Yaelle Avtan and Jonah Paz have caught people’s, well, ears with their finely tuned, corroded iPhone recordings, which shaped their album Rumspringa. Now the Rumspringa track “Threads" soundtracks a new iPhone commercial. It’s a strange, somewhat nice full-circle moment.Yesterday was Apple’s new iPhone launch, its first under new CEO John Ternus. The “Surprise and Shine” event was held in Cupertino and saw the announcement of AirPods 5, which are said to have improved noise reduction and durability, as well as the iPhone 18 Pro and Pro Max, which feature camera improvements. The phon...