Fear Of God Takes Legal Action Against Alleged Essentials Bootleggers

Source: Edward Berthelot / GettyFear Of God is cracking down on what it claims is a counterfeit operation selling fake versions of its highly popular clothing. As spotted on Complex, Jerry Lorenzo’s fashion company has taken legal action against several parties it accuses of manufacturing and selling counterfeit Fear Of God and Essentials products. According to federal court records, Fear Of God, LLC filed a trademark infringement lawsuit against Grasager LLC, Grasager Shop Inc. and Angel Sebastian Grasager in the U.S. District Court for the Central District of California on May 8. In the complaint, Fear Of God alleges the defendants were involved in “manufacturing, importing, exporting, advertising, marketing, promoting, distributing” and selling unauthorized products bearing the company’s trademarks. The brand argues the alleged counterfeits could confuse customers into believing they are purchasing legitimate Fear Of God merchandise while receiving products that do not meet the company’s quality standards.The suit specifically points to online marketplaces and livestream shopping. According to the legal documents, alleged counterfeit products were offered through platforms inclu...