Instagram apologises for repeatedly suggesting Creed’s ‘Higher’ to “more people than intended”

Instagram have issued an apology and said that they are unsure why their algorithm is repeatedly suggesting Creed’s ‘Higher’ to “more people than intended”. Over recent weeks Instagram users may have noticed that when they go to post stories, one of the recommended songs that the platform recommends for them to have in the background is the 1999 hit song from the Tallahassee post-grunge stars. Now, in a new report from CNN, it has been confirmed that the track is being pushed regardless of if it has anything to do with what users are posting, and it isn’t clear why. While the rest of the world may have relegated “Higher” by Creed to an ironic karaoke favorite, Instagram's algorithm seemed to be proposing it to accompany anything that might be photographed or filmed. https://t.co/Z4aEh00JIu pic.twitter.com/ltIXizulZm — CNN (@CNN) October 8, 2026 Music recommendations on Instagram are usually generated by a mix of factors, including details drawn from what is being uploaded, as well as previous song selections from the users. Despite this, more and more people have had Creed suggested to them – to the point where some have suspected that it could be part of a new promotional deal for...