Naya Yeira is on the rise

Naya Yeira has been a bit hard on herself. Even though she’s only 25 and already had a massive hit to her name, she’s struggled with how she’s spent her time. “I got frustrated at the loss of momentum that I had,” she said, reflecting on the process of recording na. “It was such a pivotal moment for me; to learn and realise that if success is given to you, it’s not going to last.”Almost There has been in the works for “around three years”. In a recent Instagram post, she sums it up the time bluntly: “My first song ever got a million streams, and then it all fell apart”.To properly understand her journey, we’ve got to go right back to the start. Sign up to Best Fit's Substack for regular dispatches from the world of pop culture The first song she ever wrote is a pop-jazz number called ‘Afterglow’. Released in 2021, it was the result of a songwriting class while she was enrolled at London’s BIMM Music Institute, where students were encouraged to play around with David Bowie’s abstract form of lyric writing.“It literally didn’t mean anything, it came from a school project. I submitted to sync and it got placed and it became a big thing where I’m from. It was backed by a corporation-th...