Nike Announces New Collab With MoMA Design Store

A few days ago Nike surprised the sneaker world when they suddenly announced that they had entered into a new partnership with the iconic toy brand, LEGO Inc., and now, the swoosh brand is turning even more heads as they’ve just revealed that they’ll also be working with the Museum Of Modern Art’s design store on a new band of products.

Nike recently dropped the news that the company would be collaborating with the MoMA Design Store to release some exclusive co-branded merchandise. The collaboration consists of some very colorful pairs of socks. (Gotta start off small, right?) While we’re sure we’ll get some more cool MoMa x Nike apparel and maybe even sneakers at some point in the future, for now, Nike heads will have to settle for some socks like a dad getting a gift on Father’s Day from his pre-teen kids.

Still, we ain’t mad at these joints one bit.

Per Nike:

As the first product in the series, the MoMA Nike Everyday Sock displays a Swoosh and MoMA branding on the calf while incorporating unique “Just Do It” stitching at the toe. Shock-absorbing soles and a moisture-wicking upper keep athletes’ feet supported and dry, on and off the field of play.

The MoMA Nike Everyday Sock is available exclusively at United States locations of the MoMA Design Store, where all purchases support educational programs within the Museum. Additional limited-edition and co-branded Nike MoMA products will be announced at a later date.

That’s cool and all, but we want some MoMA x Nike Air Force 1s or something. Just sayin’.

Check out pics of the MoMA x Nike socks below, and let us know if you’ll be heading over to the MoMA Design Store to pick up a pair in the comments section.