Ninajirachi Soundtracks Kylie Jenner Meta AI Glasses Campaign

Well, this sucks. No likes smart glasses, except people who, for some reason, want to live in a surveillance state and think that recording people without their consent or knowledge is a normal thing to do. Kylie Jenner is the face of the new Meta AI glasses campaign, which is not that surprising, but what is surprising is that the very exciting up-and-coming electronic artist Ninajirachi is a part of it, too.

The controversial commercial came out last week, with Ninajirachi's I Love My Computer track "All I Am" soundtracking it. Both Kylie Jenner fans and Ninajirachi fans are not happy with this campaign, referring to the product as "sexual predator camera glasses." Kylie Jenner even has her own "Starfire" glasses with Meta AI voiced by her, which sounds really weird. In April, Wired reported that over 70 organizations — including the ACLU, EPIC, and Fight For The Future — warned that the AI smart glasses feature would endanger abuse victims, immigrants, and LGBTQ+ people.

These are the first Meta glasses that are Meta branded as opposed to Ray-Ban or Oakley though still manufactured by EssilorLuxottica.