Olivia Rodrigo’s Daisy Chain Fields Dress Helped Keep Palestinian Fashion Brand in Business

Olivia Rodrigo’s decision to commission a dress from Palestinian fashion label Nöl Collective proved to be far more than a statement of solidarity. Founder Yasmeen Mjalli was thinking about shutting down the entire operation after Israeli customs destroyed one of her fabric shipments earlier this year. Then, just when she needed it the most, the popstar’s request came in and gave the company another lifeline. Find Olivia Rodrigo Tickets The 23-year-old wore the designer’s pale pink minidress during a press presentation ahead of the inaugural Daisy Chain Fields festival last month. Made in the West Bank, the raw silk garment featured traditional Palestinian tatreez embroidery depicting birds and interconnected daisies. Mjalli told Vogue Arabia that making the piece meant negotiating the everyday restrictions of working in the occupied territories, where sourcing material and traveling between cities can all become major obstacles. Established in 2020, Nöl Collective works with women’s cooperatives, sewing workshops and artisans across Palestine in an effort to preserve traditional craft. Many of its goods are made from imported natural fibers, leaving the initiative particularly vul...