On The Record: Yella Beezy’s Marketing Exec Defends Post-Shooting Texts In Mo3 Murder Trial

Marketing executive testified Beezy was in California for promotional work when Mo3 was shot on I-35. Prosecutors presented music videos and social media evidence to show an escalating feud between the rappers. Defense challenged the credibility of an informant and suggested an alternative suspect in Mo3's death. Source: Collin County PD / Collin County PDYella Beezy’s murder trial is putting his record label’s crisis communications under the microscope as testimony continues. As spotted on XXL, marketing executive Lynn M. Scott testified Monday, Nov. 9, as the defense’s first witness after prosecutors rested their case. Scott worked with Beezy at L.A. Reid’s Hitco Entertainment and was questioned about messages calling for a response after Mo3’s fatal shooting.Prosecutor Tommy Adams asked why she wanted the team to “strategize” and “craft a response” following the news. “I’m a marketer,” Scott testified. “I thought he should be prepared.” Scott also offered a business explanation for Beezy’s California stay around the killing. She said Hitco arranged a three-day promotional trip beginning Nov. 10, 2020. After Mo3 was killed the next day, label executives encouraged Beezy to remain...