Pusha T & Pharrell Partner With Lavazza For Grindin’ Coffee

Pusha T, alongside his brother Malice as Clipse, released one of 2025’s strongest bodies of work in their album, Let God Sort Em Out. In the midst of adding to his legacy as one of Hip-Hop’s top lyricists, Pusha T and his longtime collaborator, Pharrell, partnered with a globally recognized coffee brand to launch their own brew blend, Grindin’ Coffee. In a wide-ranging profile with GQ, Pusha T chopped it up on several topics including physical fitness, being a family man, and other pursuits. However, the opening salvo focused on Grindin’ Coffee, which King Push reveals in the profile how it all came together.From GQ:Grindin’ Coffee is my baby. It is our pet project with Lavazza. And it is for the task-driven, for the get-up and go, the coffee drinker that has something to do, somewhere to be, and something to execute. I’m up at 5:00 AM every morning, even after a late night—still 5:00 AM. I wasn’t always a big coffee drinker, but in the process of making It’s Almost Dry during COVID—that was the album that I split with Pharrell and Kanye. During Pharrell’s portion, we would lock in in Miami, and we both wake up super early. And with that being the case, that’d be the first thing we...