The Beatles Story: Apple Corps announce huge new immersive fan experience in Liverpool

Apple Corps have announced plans for a “spectacular” new Liverpool home for The Beatles Story – promising an epic immersive experience for fans from across the globe. READ MORE: The Beatles: every song ranked in order of greatness As part of Apple Corps Ltd and Universal Music Group’s landmark partnership announced ahead of Sam Mendes’ ambitious biopics about the Fab Four, the long running, award-winning attraction will be moving in 2028 from its current home in Liverpool’s Albert Dock to a brand-new site that was formerly St Johns Market in St Johns Shopping Centre, directly opposite Liverpool Lime Street station. The new iteration of Liverpool’s The Beatles Story will be more than four times its current size and set across a new 100,000 square foot site in the heart of the city, with the iconic St Johns Beacon now set to house a ‘Yellow Submarine’-themed 360-degree panoramic viewing experience over the city. The Story Of The Beatles will re-launch in a huge new home in Liverpool in 2028 Arriving in 2028, after 3 Savile Row open to the public next year for the first ever official Beatles fan experience in London, The Beatles Story promises to use “immersive technology, original ar...