Why Pokémon Night Out will be a rave to remember

In partnership with Pokémon | Tickets on sale here Globally renowned DJ-producers Marshmello and Alison Wonderland will deliver high-energy sets at this one-of-a-kind event, which will feature iconic Pokémon visuals and a galvanising atmosphere Here’s why you’ll want to be there in your favourite Pikachu T-shirt. It’s basically a massive party Your favourite Pokémon characters may look ageless, but the beloved franchise is actually turning 30 this year. “I grew up with Pokémon, so to do this, especially on the 30th anniversary, is just such an honour,” says headliner Marshmello. The Pokémon universe began relatively modestly back in February 1996 with a pair of role-playing games launched on Game Boy. Since then, it’s grown into a global phenomenon with many interconnected strands including video games, a trading card game, manga and anime series, blockbuster movies, and of course the era-defining AR game Pokémon GO. These days, Pokémon is widely recognised as the world’s highest-grossing media franchise, so this year’s 30th celebrations are an enormous deal. The anniversary campaign was officially launched earlier this year with a ‘What’s Your Favourite?‘ video featuring the likes...