Adam Granduciel of The War on Drugs joins Sam Fender at Coachella

People Watching follows Seventeen Going Under which was released in 2021, after the success of his 2019 debut album, Hypersonic Missiles. Sam Fender produced the album alongside bandmates Dean Thompson and Joe Atkinson over two years, working firstly in London in 2023 with producer Markus Dravs, and then earlier this year in Los Angeles with The War on Drugs’ Adam Granduciel.

Alongside performing "People Watching", "Seventeen Going Under", and "Hypersonic Missiles", the pair played a currently unreleased song, "Tyrants".

Sam Fender brings out TWOD Adam Granduciel to perform “People Watching” live for the first time together! Love these fun @coachella surprise moments! @samfendermusic @TheWarOnDrugs @Steven_Hyden pic.twitter.com/zPor7c3A5c