8 hours ago
4
The track marks the follow-up to their 2023 single, "Psycho". Crafted by UK production duo MOJAM, "LUV?" reflects on modern romance and the games people play. Accompanied by a music video directed by Gabriella Kingsley, "LUV?" joins previous single, "BOUNCE" on Aitch’s upcoming second album, 4.
“This album represents, first & foremost, my postcode. My postcode is M40, and for years, since we were kids, when we used to take pictures, we always used to throw 4’s up. It used to be our thing; we were always repping the 4. So with that being said, this is welcoming people into the ’4’!” says Aitch of the forthcoming full-length release.
English (US) · 