Apple TV+ Gets Sizeable Price Increase

The monthly price for Apple TV+ has received a $3 increase, raising its cost to $12.99 per month. This increase immediately impacts new subscribers, while existing customers will see the changes 30 days after their current billing cycle.

Neither the yearly $99 price of Apple TV+ nor the monthly cost of the Apple One bundle, which includes Apple Music, Apple TV+, iCloud+, and Arcade, is changing. Apple One starts at $19.95 per month.

Since launching in 2019, Apple TV+ has been a loss leader for Apple despite being home to critically acclaimed shows like Ted Lasso, Severance, and The Studio.