Billy McFarland Disappointed Fyre Fest Sold for Just $245,300: “Damn, This Sucks”

Yesterday, disgraced Fyre Fest huckster Billy McFarland sold the brand’s IP and rights on eBay for $245,300. While that seems like a decent chunk a change, especially for an event synonymous for never actually happening, McFarland was noticeably bummed that the auction didn’t fetch a higher amount.

“Damn. This sucks, it’s so low,” McFarland lamented during a livestream broadcast in the final moments of the eBay auction (via Billboard). The 33-year-old convicted felon put the Fyre brand up for auction after a purported seven-figure deal he had apparently fell through. At the time, McFarland said, he was “done playing games,” adding that, whoever buys Fyre “will have an attention engine to launch festivals, do merch collabs, do insane pop-ups, run livestreams, or build a media brand.” McFarland has yet to identify the person behind the winning eBay bid.

For McFarland’s part, he no doubt was hoping for a much larger purchase price given that he owes more than $20 million in restitution to the original Fyre Festival investors, as well as millions in back taxes, stemming from his 2018 conviction for federal wire fraud.