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As Disney marches toward the release of the live-action adaptation of beloved classic Snow White, the House of Mouse has made the decision to pare down the Los Angeles premiere. Typically a sparkling, red carpet affair with a number of standard media outlets on the guest list, the March 15th event will reportedly be limited to photographers and the house crew. There will not be reporters on the red carpet to ask off-the-cuff questions of the film’s cast and creatives.
Additionally, the studio has opted for a European debut in the small Spanish city of Segovia in lieu of a London premiere. While this choice will also lead to less press exposure, Segovia is home to the castle that inspired the original 1937 film.
The upcoming movie, which stars Rachel Zegler in the titular role, has been plagued with problems nearly from the outset. A vocal online demographic was disappointed in the casting of an actress of Columbian descent as Snow White — despite the fact that Zegler more than proved her vocal ability in Steven Spielberg’s West Side Story and 2023’s The Ballad of Songbirds and Snakes. Backlash swelled when the Golden Globe-winning actress revealed that the film’s love story, which she described as “extremely dated,” had been retooled to something less “weird.”
Separately, actress Gal Gadot, who plays the Evil Queen, has remained a vocal supporter of Israel in recent months, which has led to boycott calls centered on the film from pro-Palestinian voices.
While Disney characterized the scaled-down premieres as a way to emphasize a “more celebratory, family-friendly afternoon,” The Hollywood Reporter notes that it is unusual for the studio to wait until the two weeks leading up to a theatrical release to begin a proper marketing push. “They’ve been going through the motions on Snow White, all but saying, ‘We need to get this thing over with,'” one source claimed.
Snow White is set to arrive in theaters on March 21st.
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