Effin on the Declaration of Love that is His New Album, ‘Heartbeats’

Before Effin released his third album, Heartbeats, he gave EDM Identity a deeper look into the creative process behind it. It was only 20 minutes before Effin’s mainstage debut at Lost Lands when the festival had to evacuate due to severe weather. He’d prepared to announce his third album, Heartbeats, during his set. Now, uncertainty hung thick in the air. His plans were entirely at mother nature’s mercy. After a two-hour delay, Effin’s set proceeded as planned. His announcement was met with an uproar of cheer from a large crowd gathered at the Prehistoric Stage. All roads lead to Lost Lands for dubstep DJs and ravers alike. And Effin told EDM Identity that he’s met so many fans around the country who’ve discovered him at “Dubstep Disneyland.” “At every show I’ve ever played, if I go out and get to meet people, at least one person is gonna come up and be like, ‘I saw you for the first time at Lost Lands’,” Effin explained. “I meet so many people who either discovered me there or a friend bought them there, and now they’re at a show of mine. So it just felt like the perfect place to bring it all home.” His love for that growing fanbase is the backbone of Heartbeats. Despite the prec...