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“The first day I walked into Fraser’s studio, he told me about this philosophical idea called The Pleasure Trap — how our primal instincts for comfort, safety, and reproduction are still driving us, and how companies use that to sell us things we don’t really need,” Lava La Rue said of the track. “That concept sparked the song. I’m always finding a way to write about social structures that interest me, whilst still making the song totally enjoyable for the passive listener - and I feel like the song does this perfectly.”
Fraser T. Smith continuesL “I’ve been a big fan of Lava and the Nine8 collective for a long time. I really wanted the vocals to be minimal yet powerful, and Lava came with some incredible melodic and lyrical ideas to add a dreamy quality to the topline.”
The track is the latest to be taken from Future Utopia’s forthcoming EP Memory Boy, which is due later this year and follows his acclaimed 2024 album, Django’s High.
English (US) · 