1 week ago
11
Jermaine Dupri’s So So Def Recordings has launched a new partnership with Scooter Braun’s HYBE America. The deal means that So So Def can plan reissues of its legacy catalog and new releases utilizing HYBE’s distribution and infrastructure. Under their new agreement, So So Def and HYBE America are expected to begin rolling out new music under the deal in the coming months, including both legacy releases and brand-new signings, according to Variety.
Braun began his career under Dupri’s mentorship at So So Def.
“Everything I learned about the music business started with Jermaine,” said Braun. “He gave me my first shot when I was just a kid with a dream. I was blessed to witness genius up close — and now, years later, it’s an honor to return to where it all began and stand beside him as a partner.”
So So Def as a label and production house has served as a launching pad for countless multi-platinum acts, including Xscape, Usher, Da Brat, Mariah Carey, Janet Jackson, Nelly, Bow Wow, Jagged Edge, and Muni Long.
“Jermaine Dupri isn’t just a legend — he’s one of the greatest producers and executives of all time,” Braun added. “He changed the sound of a generation. This deal is about giving him the modern tools and reach his legacy deserves, and making sure the next generation hears what the last one already knows: Jermaine Dupri is a giant.”
Dupri co-signed Braun’s enthusiasm.
“This isn’t just a business move — this is family,” said Dupri. “Watching Scooter build what he has built has made me incredibly proud. He learned the game inside So So Def, and now he’s in a position to open doors the way I once opened them for him. That’s what legacy is about.”
English (US) · 