Justin Bieber Surprise Releasing New Album on Friday: Report

Justin Bieber is set to surprise release a new album on Friday, July 11th, according to The Hollywood Reporter. The record will mark his seventh to date and first since Justice in 2021.

Earlier on Thursday, billboards teasing Bieber’s new project appeared in Los Angeles and Reykjavik, Iceland, where he recently worked on the project. The billboards contain the word “SWAG,” which could possibly be the name of the album.

Billboard of Justin Bieber with the word “SWAG” has been spotted in Reykjavik, Iceland. pic.twitter.com/yDd3sb6MIs

— Pop Crave (@PopCrave) July 10, 2025