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Kendrick Lamar released his instant classic album GNX by surprise on Friday, and it’s looking like early highlight “squabble up” will debut at #1 next week. In the meantime, we get a video for the track, this time directed by Calmatic rather than the usual pairing of Kendrick and Dave Free.
Like the “Not Like Us” video, the “squabble up” visuals are a celebration of Kendrick’s Compton hometown and West Coast culture in general. It’s set in a mostly empty ballroom, where a rotating cast of characters dances and Crip-walks all over the place (and a few punch each other out). In one scene, a giant Nate Dogg CD hangs from the chandelier. In another, an old Buick GNX, the car for which the album is named, bounces on hydraulics. Kendrick himself rocks a backwards Dodgers cap, reads from a book called How To Be Like Kendrick For Dummies, and holds a sign that reads “Jesus Saves Gangsters Too.” At the end, a banner that says “Compton Christmas Parade” opens up on the wall.
I’m sure there are locally relevant Easter eggs I haven’t caught yet. Find them yourself by watching below.
GNX is out now on pgLang/Interscope.
English (US) · 