Sam Fender sets new benchmark for sustainability as first artist to tour with all-electric trucks

The final run of Sam’s People Watching Tour travelled from Manchester to Edinburgh, Stradbally to Belfast using four fully electric-vehicles in partnership with Mercedez-Benz Trucks. The dates covered over 900 miles, setting a new benchmark for sustainability in live music.

“We’ve just finished our Summer tour where we used some Mercedes Benz electric trucks with help from KB Event. Hopefully this will show what can be achieved on future tours, and other artists will jump onboard too. Big thanks to everyone involved, and to Massive Attack for pioneering the way with more sustainable touring,” Sam Fender says.

Partnering with Mercedes-Benz Trucks, the sell-out run of shows was supported by four eActros 600s. Each night, the trucks carried stage sets and equipment hundreds of miles between venues, charging on the road using the existing UK and Irish HGV infrastructure.

Richard Burnett of KB Events, who staged the concerts, adds: “Transport is a key part of any live music tour, but we wanted to make the People Watching Tour as green and sustainable as possible. Until now, electric trucks weren’t seen as viable for big tours, but the eActros 600 has shown they can deliver the performance, the range, and the reliability.”