
Supreme will have to defend their name and authenticity to skate culture in a court of law. Tyshawn Jones is suing the brand for $26 million dollars in a defamation lawsuit.
As per High Snobiety, the pro skater alleges that the popular streetwear label wrongfully terminated his endorsement contract and more. On Monday (May 12), he filed a 41-page claim with the Manhattan Supreme Court. The documentation says that he had been a paid brand ambassador since the age of 11. His contract was abruptly ended in September 2024 because he posed for a Marc Jacobs photoshoot in August 2024. Jones says that not only was he “transparent and open” about his other modeling gigs but that Supreme leadership “did not express any objections” to him lending his likeness to other brands.
Additionally, the skate legend also says Supreme hurt his good name after they severed ties with him. “Doubling down on their bad faith and willful breach Supreme, through several statements both impermissible and false, has widely disparaged Tyshawn as a liability, a risk — someone no brand would want to affiliate or work with,” the filing reads. In an exclusive interview with the New York Post, Jones further detailed his reasons for the lawsuit. “I am saddened it has come to this, but I have a duty to myself and my career, and feel a responsibility to the next generation of skateboarders to stand up for what is right. Supreme’s success has been shaped in large part by the contributions of young talent, and I believe those contributions deserve to be respected.”
Supreme has yet to formally comment on the matter.
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