Amazon’s $75 Million Melania Doc Tracking to Earn $3 Million Opening Weekend

On January 30th, Sam Raimi’s Send Help arrives in theaters, and Variety reports that the horror auteur’s return to B-movie glory is tracking to make $14-$17 million its opening weekend. That’s not huge, but Send Help is in better shape than another new release: The Amazon documentary Melania, also opening this weekend, is predicted to earn around $3 million.

As Variety notes, making more than $1 million theatrically could be considered pretty good for any kind of non-fiction movie that isn’t a concert film. In the case of Melania, though, $3 million isn’t much considering that Amazon MGM Studios paid $40 million for the rights to director Brett Ratner’s portrait of First Lady Melania Trump.

Amazon has also reportedly sunk $35 million into marketing the movie, which comes as Melania’s husband’s approval ratings approach second-term lows. Melania will be getting a red carpet premiere, though… at the Kennedy Center.