5 days ago
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Yesterday, Billy McFarland shared the absolutely shocking news that a planned seven-figure deal he had apparently secured to sell the Fyre Fest brand and IP had fallen through. Though he claims to have over 1,000 other offers for the twice canceled music festival, he’s apparently “done playing games.” And so the convicted fraudster is “taking the most famous festival brand (his words, not ours) and putting it up for auction on eBay [with a starting bid of] one cent.”
“Whoever owns the Fyre brand will have an attention engine to launch festivals, do merch collabs, do insane pop-ups, run livestreams, or build a media brand,” McFarland ironically proclaimed in a hype video he filmed while walking the streets of New York City. (Also check out the guy in the background. He really adds a nice touch to the video!)
As of publication, bidding has reached five digits — specifically, $50,200. The winner will receive the brand’s name, trademarks and IP, social media accounts, marketing assets, domains, documentary footage, the option for a Caribbean festival location (which McFarland previously announced), and email and SMS lists, which is probably the most valuable asset depending on how big they are. McFarland’s listing also hilarious touts artist and talent relationships, which I guess means you get Antonio Brown’s cell phone number.
English (US) · 