3 weeks ago
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Liquid Death, purveyor of canned water, has announced that it’s selling 10 empty cans of iced tea that were drank by Ozzy Osbourne and were then sealed to contain his DNA.
Dubbed “Infinite Ozzy,” these 10 cans are valued at $450 apiece and are being sold via the Liquid Death website to anyone lucky enough to snag one. Each was laboratory sealed and signed by Ozzy himself, with their timely arrival coming just weeks ahead of Black Sabbath and Ozzy’s final concert on July 5th in Birmingham, England.
“Once technology and federal law permit, fans can use this DNA to try to clone Ozzy in the future and enjoy him for hundreds of years to come,” stated Liquid Death’s publicity team on the goal of the campaign. Added Ozzy, “Clone me, you bastards.”
The hilarious hype video for the drop posits that very possibility: What if you could bring back ’80s Ozzy? Whether he’s mowing the lawn, entertaining a children’s birthday party, or tidying around the house… total chaos.
It’s certainly one of the more bizarre examples of music merchandising you’ll encounter. But after Dr. Squatch hawked bar soap infused with Sydney Sweeney’s actual bathwater — and sold out in seconds — we can’t say we’re too surprised.
Meanwhile, Liquid Death has long been associated with heavy metal, starting with the name and can designs. In addition to previously partnering with Ozzy for its “Death Dust” electrolyte mix, the brand also once rolled out a Super Bowl commercial featuring a cover of Judas Priest’s “Breaking the Law” and hilariously teamed up with Depend for the “Pit Diaper,” an actual adult diaper that’s meant to be worn at a concert so you don’t have to take a bathroom break mid-show.
Below you can watch a video with Ozzy as he introduces his Liquid Death DNA cans.
English (US) · 