1 month ago
19
Mark Tremonti, guitarist for Creed and Alter Bridge, is concerned that the authenticity of any music or other art produced from here on out will be questioned as artificial intelligence continues to expand its reach over mainstream culture.
In an interview with Metal Covenant, Tremonti and his Alter Bridge bandmate Myles Kennedy were asked what worries them about making a new album these days, as the band is set to release its self-titled eighth studio LP this Friday, January 9th.
“Well, going forward it’s gonna be this AI thing,” responded Tremonti. “I think everybody needs to enjoy it as much as they can because in the history of the human race, this will be the last time you’ll know art is real. It’s anything from music to literature to movie scripts to paintings to visual art. AI is gonna come on in. There’s gonna be a lot of true artists that keep doing it true, but they’re gonna be overwhelmed by the just overwhelming amount of fake art that’s gonna come out.”
Kennedy added, “And I think the other thing that’s gonna be interesting is when you put a record out, they can even do it with this record because it’s certainly capable at this point, people will be like, ‘Oh, is that something that they actually created, or did they just have AI do that and then they performed it?’ Is it gonna take away the mystique where people are always second-guessing whether it’s actually legit?”
The singer continued, “Both of us are extremely passionate about writing. I think writing is what drives us more than anything. We love the creative process, so the idea that someone would think for a second that you might not have actually chased it down yourself is kind of heartbreaking.”
Tremonti then chimed back in, admitting he felt a little bad about using AI for a music video for his eponymous project. “I feel a little hypocritical, ‘cause of my first video for the last Tremonti album, I found this great visual artist,” said the guitarist. “This is right when AI was starting to do the visual art. By the time we released it, the AI thing was all over the place, and people see the video, like, ‘What is this AI bullshit?’ … But that being said, it was probably the baddest ass video I’ve ever had. It’s incredible. But as far as the music stuff goes, that’s where it’s gonna get super scary.”
Alter Bridge will kick off a European tour next week, followed by a US headlining outing with support from Filter in April. Get tickets here.
English (US) · 