Rare DM – “Honey”

Rare DM, the New York-via-Baltimore artist born Erin Hoagg, is getting ready to release her album Attention in a few weeks. After announcing the record last month with "Compliment," today she's back with another new single called "Honey." Where the former song leaned into party-primed electroclash revivalism, "Honey" takes things down a notch into a more gothic minimal wave sound, which sets an appropriate tone for Hoagg's rumination on being afraid to fall in love: "Your tongue tastes like wine/ Miss you for a day and I want to die." But I guess it all worked out! Hoagg adds in a press release:

"Honey" is my first happy love song. I wrote it during the uncertain time before saying the words "I love you" — you're in a constant state of butterflies: it's sweet, vulnerable and a little scary. I wrote it in my old studio in Bushwick when I was being swept up, and really got into the symphony of things, percussive polyrhythms; chopping up my vocals. 'Honey' is one of the first songs I finished with producer Ross Fish aka Moffenzeef Modular (also from 4MS). I'm thrilled with how it turned out — super wide and swirly. I really enjoyed dialing in the finishing touches together. It's one of my favorite songs to perform live.

'Honey' the video is leaning into the best part of being in love: having fun and being silly. Dating is a lot of sifting through trash, looking in the wrong places, getting caught up in games, battling decision paralysis… there are so many fish in the sea, you have to be willing to make a fool of yourself to find the right one. I am a strong believer that the most important part of a relationship is making each other laugh. The world is too serious.

Check out the self-directed video filmed around lower Manhattan below.

Attention is out 5/29. Pre-order it here.