sim0ne plays with speed and self-image on rave-charged single “freaky”

In a club landscape increasingly shaped by speed and spectacle, “freaky” finds sim0ne carving out something more playful and self-aware. The track captures the thrill of late-night release while reflecting on how desire, visibility, and performance play out both online and on the dance floor. It arrives as the latest glimpse into the Edinburgh-born, London-based DJ/producer's forthcoming EP, following a run of singles that have cemented her as one of the UK’s most exciting new electronic voices.

The tension between intimacy and exposure is reflected in the single’s visual identity. For sim0ne, the imagery grew out of a fascination with online voyeurism and the way digital culture reframes self-presentation. “I wanted to play with the idea of online voyeurism, paired with references to the trend of taking laid-down laptop photos,” she explains. “I went viral on Twitter for one of those images, which Know Your Meme now uses as the top image for the ‘Slutty MacBook Selfie’ meme.”

Sonically, “freaky” pushes her sound into a faster, more kinetic territory. Clocking in at the highest BPM on the upcoming EP, the track toys with perception, balancing urgency with moments of restraint. “‘freaky’ really plays with speed,” she says, “but because the vocals and a lot of the pads sit in halftime, it creates this fun effect where it feels like the track is slowing down in parts.”

Ensuring that energy translates across different listening environments is a crucial part of sim0ne’s process. Rather than relying solely on club testing, she road-tests tracks in everyday settings. “It’s a fine balance between testing demos on the road and listening to them in different situations: at the pub with friends on my phone speaker; while I’m flying out for a show on my AirPods; or in the back of a taxi on a car speaker,” she explains. “I have to be careful not to over-listen though, because I get really attached to the demos and end up not wanting to change anything.”

At its core, “freaky” is driven by a desire to capture the feeling of letting go, which is a sensation sim0ne associates mostly with live music and shared movement. “The times I feel most present are when I’m dancing in a club or singing along at a concert,” she says. “I really enjoy pairing pop-style lyrics with a really gnarly, dancefloor-ready synth people can’t help moving to.”

With “freaky”, sim0ne continues to blur the lines between pop immediacy and rave intensity, creating music that feels as at home in headphones as it does at a house party. It's bold, physical, and unafraid to embrace the pleasure of the moment.