Sinclair to Air Kid Rock’s Halftime Show Against Its Own Affiliates Carrying Super Bowl

During the Super Bowl, Sinclair’s digital stations Charge! and National News Desk will stream Kid Rock on Turning Point USA’s “All American Halftime Show,” an unusual move that will see the broadcast group competing against its own affiliates for viewers.

According to DC anchor Jim Lokay, Sinclair owns and operates over 20 NBC stations around the country. But while NBC and Peacock are airing the (also All-American) Super Bowl Halftime Show featuring Puerto Rican Bad Bunny and Californians Green Day, Sinclair will try to lure audiences away to their own digital streams, where Kid Rock performs with Brantley Gilbert, Lee Brice, and Gabby Barrett.

Both performances will air around 8:00 p.m. ET, though NBC is expected to cut to better commercials.