Snail Mail shares new single, "My Maker"

The new track, which Jordan co-produced with Momma bassist and producer Aron Kobayashi Ritch, follows lead single "Dead End" which dropped just last month. It arrives alongside a video directed by Jordan herself and Elsie Richter, which sees her float off in a hot air balloon in a single take, echoing the themes of transcience, life, and death reflected in the song.

Discussing "My Maker", Jordan explains: "'My Maker' was the lyrical jumping off point of the record, the anchor that helped me build the rest of the album around it. I kept thinking about the line “it’s just sky,” which obviously meant we had to make a video in a hot air balloon. It took six cancelled rides for that to happen, but we finally got up there. I wanted the video to reference the lyrics about mortality, but also about the freedom that comes with realizing fate is out of your hands."