"Today Might Be The Hit" is the latest cut from Sorry's forthcoming album COSPLAY, and it follows previous releases "Echoes", "JIVE", "Jetplane", and "Waxwing". The band will also be playing two special album launch shows called COSPLAYOGRAPHY, with one taking place at London's ICA on release day (7 November), and the other at CHALK Brighton (8 November). This comes ahead of a string of tour dates across the US, Canada, and UK/EU.
Sorry's latest offering takes inspiration from the life of physicist and mathematician Ludwig Boltzmann, who proposed an entropy formula that was dismissed throughout his lifetime, but eventually inscribed on his gravestone. Speaking on the track, the band says: “s = k. log w."