The ratings are in for Super Bowl LX, including Bad Bunny’s halftime performance. According to Nielsen’s final same-day ratings and Adobe Analytics streaming data, the Big Game averaged 124.9 million viewers, while Benito’s halftime show drew 128.2 million.
Both figures are slightly below last year’s record-setting Super Bowl: the telecast drew 127.71 million viewers, while its Kendrick Lamar-led starring halftime show pulled 133.5 million viewers. Still, Super Bowl LX ranks as the second-most watched telecast in American television history, and Bad Bunny’s performance stands as the second-most viewed halftime show in Super Bowl history.

2 weeks ago
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